Welcome on Board Vestel

The European Association for Storage of Energy (EASE) is glad to extend a warm welcome to its newest member Vestel who joined EASE in April 2024. Hakan Kutlu, CEO and President of Vestel Mobility, accepted to discuss with us about the expertise of Vestel in energy storage and expectations from this collaboration with EASE.

EASE: Thank you for accepting this interview. We're delighted to have Vestel as a new member. Can you provide an overview of Vestel’s activities in the energy storage sector and share some key insights from your company's work in this field?

Vestel is a 40 years old engineering and manufacturing company active in consumer electronics and home appliances. Last 20 years Vestel Group has been monitoring global changes such as; our impact to environment, the way we commute and planning of urban areas. While these big trends were demanding new products and services, we were working on adapting our capabilities and technologies accordingly to the changing landscape. For a sustainable future, we knew that we need to go through energy transition. This was the start of our presence in energy storage sector. We first start by learning cell and battery technology, then energy generation and distribution and from there we start to build our line-up. Now we are capable of producing battery packs, inverters and PCS all in-house at our facilities located in Manisa, Turkiye. We have C&I storage units start from 75Kwh up to 300Kwh and utility solution 3.3 to 5MWh. In 2025, the focus will be the delivery of 500MWh of assets to our customers.  

EASE: We anticipate a fruitful collaboration and value your contributions to our Working Groups and Task Forces. What motivated Vestel to join EASE, and what specific areas or initiatives are you most excited about participating in within our association?

As Vestel Mobility, we have been working on design and development of BESS units within our facilities in Turkey. However, regulations and customer requirements are changing rapidly in energy industry and you can only provide one part of the solution. We believe energy market is a collaborative market and it will grow through collaboration. EASE is a perfect platform where we do not only connect other players for business purposes but participate into collaborative design and development activities. That is what excites us, and creates motivation for our teams.

EASE: Looking ahead, how do you envision energy storage contributing to the ongoing energy transition? What role do you see Vestel playing in advancing and shaping the future of energy storage within this context?

We believe that together we are carrying Europe and countries around Europe into a greener and sustainable future. Energy transition will not only reduce our dependency to fossil fuels but will also boost the economic growth in and around the region. Vestel will take its part in this transition through design, development and manufacturing of BESS units with high reliability, quality and connectivity. We also believe that through our engagement with universities and working groups, we will contribute to development of engineers and business professionals for the industry.

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