November 2021 / Campaigns
#EnergyStorageMadeEasy
EASE believes that energy storage is an essential enabler of the energy transition and recognises all technologies that support this transition. The #EnergyStorageMadeEasy Campaign aimed to raise awareness on the variety of energy storage technologies available and present in the EASE technology sheets.
The Association's members represent different aspects of the energy storage sector and they ultimately work together to support different energy storage solution development and deployment across the EU in order to provide flexibility in different locations and at different timescales. It is important to recognise that different energy storage systems consider different technological possibilities, which EASE organises in 5 energy storage classes:
- Chemical
- Electrochemical
- Electrical
- Mechanical
- Thermal
Over the period of five weeks, a variety of information on all technology groups was shared with the public through EASE's Twitter and LinkedIn platforms. By sharing different information materials, videos, images and articles on technology groups, the #EnergyStorageMadeEasy campaign successfully interacted with EASE's followers and reached new audiences.